SHOULD YOU HIRE PROFESSIONAL HEALTHCARE VIDEOGRAPHERS?
Our cinematographers and videographers are trained in medical and healthcare video environment practices. We ensure our equipment does not interfere with any procedures, is protected, and built with medical type environments in mind. With patients care put first, you can be assured it's someone qualified in the room with you, and not just anyone with a camera. A professional who knows how to behave, and how to capture video in these settings. Many patient testimonials are personal and sensitive. Patients put their trust, and we ensure their experience is one of compassion, empathy, and comfort. Please feel free to contact us with any questions you may have and read below on the 5 most important things to know when thinking of making a healthcare video.
WHAT ARE THE 5 MOST IMPORTANT THINGS WHEN FILMING HEALTHCARE VIDEOS?
Whether for social media or your professional website, creating a video in healthcare and medical businesses can be a little complex. How do you capture sensitive moments, patients during procedures, and be able to use all of these assets for promotion and patient information? How do you capture procedure overviews and showcase the process without jeopardizing the service and patient care? Many small medical offices wonder that same question, so we came up with 5 most important things to consider when creating medical videos to provide a starting guide. Let's begin.
#5 MAKE SURE THE PATIENT SIGNS THE CONSENT AND RELEASE FORMS.
It seems simple enough, but you would be surprised how often this happens. Without consent and release forms, no footage picturing the
patient can be used in any video that you are producing. This is a very important but very preventable step. First, make sure to provide these forms when the cinematographer asks for them in advance so that they can have them ready to sign. If you do not have a form, tell your cinematographer.videographer, and they will bring a blanket one with them so that it can be signed by the client. It's best to have the patient sign these forms prior to any interviews of filming. If you wait until after the shoot, the patient may change their mind, and decide not to sign.
#4 ENSURE STAFF PLANS AND PREPS AHEAD FOR VIDEOGRAPHY.
It's good for everyone to be on the same page before any video filming takes place. If you advise your staff ahead of time, there is plenty
of things everyone can do to contribute to a better video. Staff can dress appropriately, as well as can plan ahead to color match or uniform
match. Any medical, common or patient space, can be evaluated and adjusted if necessary. Video is very unforgiving, therefore cleaning up
unnecessary items in spaces really helps to provide a more cleaner and comfortable atmosphere. Staff can also coordinate their movements, as well as their approach based on where video cameras will be located, and where the operator will be standing. This helps to ensure the staff does not get in the way, or there isn't any confusion during filming.
#3 MAKE SURE YOUR VIDEOGRAPHER/CINEMATOGRAPHER IS EXPERIENCED
IN MEDICAL AND HEALTHCARE ENVIRONMENTS.
An experienced professional cinematographer/videographer will make sure that filming goes as planned. There will be less stress, and the sessions will go smoothly. Cameras will be protected when needed, sanitized when necessary, and the operator will know how to behave, and how to address situations that may occur during filming. Don't risk your patients and your business by hiring an inexperienced professional. It's not worth the risk and worry.
#2 DO NOT PERFORM A PROCEDURE AND COMMENT AT THE SAME TIME.
This seems very obvious, but we see medical professionals on social media and YouTube doing just that. While it may be acceptable to comment while doing minor procedures on video, the recommended way is to film the the procedure first, and then to comment on the procedure afterwards. Wearing a face mask really makes post-filming commentary look quite natural. When filmed this way, the practitioner can focus on their task and not on their lines and your attention is undivided. The patient will feel more comfortable as they will be more assured you are giving them all of your attention. Once filmed, it is also much easier to re-record commentary, as any script changes can be easily adjusted. The video will look great!
#1 MAKE SURE YOUR PATIENT IS ALWAYS CONSIDERED ABOVE
That is the most important thing. The patient's comfort and a pleasant experience will always bring in the best results. You must be patient, understanding, and relate to the patient's experience and the sensitivity of it all. This along with the other 5 steps will help ensure a smooth production, and a great video!